Want to understand
a church’s brand? Get to know its Website.
The church scene
has changed dramatically over the past 15 years. Megachurches, multi-site
churches, and mobile churches have all contributed to the mix of traditional
offerings. Denominational disloyalty, a highly mobile society, and a new
generation of non-churchgoers are pushing church leaders to think outside the
box for delivering a relevant spiritual experience. The bottom line is that you
have lots of church choices to sort through.
Church Websites are
the modern day calling cards for churches. Not only do Websites provide basic
information about churches, they also can reveal theology, personality, and
healthy characteristics that either ring your bell or make you want to run
away. That’s why we believe one of the best ways to save time in a church search
is to start with Websites.
Within the Tools section of our Website (www.thechurchguide.net), we provide a
variety of free resources to help you search fast and
filter your church options online.
So how do you
quickly and carefully sort your choices? By first understanding the following
four rules for church searching:
1. A church may include
several faith communities within the same congregation. Different styles of
worship equal different faith community types. Within a single church, you may
discover faith communities based on ethnic, generational, or spiritual style
preferences. At first glance, this gives the appearance of a multiple personality
church – which is exactly what it is if it’s a healthy church.
2. The best way to know
if a group cares about reaching new people is directly proportional to the type
of resources you find on its Website. A Website that doesn’t engage you in
the life of the church in some way – online sermons, Bible studies (or at least
sign-ups for studies), devotionals – lets you know the group isn’t interested
in engaging new people.
3. Online sermons reveal
a faith community’s theology, doctrine, and faith journey better than any
Website language.
Several churches might look similar in print but might say something totally
different in person. Listen to a sermon and see if you like what you hear. Then
decide if the group stays on your visit list.
4. Healthy churches
offer a plan and a purpose for your spiritual journey and theirs. If you can’t figure
these out from a group’s Website, keep looking. Don’t stop to window-shop any
longer.
Theodore Roosevelt once
said, “nine-tenths of wisdom is being wise in time.” Starting your search
online saves you time over the long haul and offers you the flexibility to sort
and select on your own time.

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