by William Cowles
After all, church searchers expect more than what they can
get sitting beside someone at the movies. They expect more than a welcoming
greeter or a gregarious volunteer. At the very least, they expect as much of a
connection as they can get from a friendly fellow traveler on a two-hour
flight. The bottom line is: Whether or
not a church searcher returns depends a great deal on their encounters with the
other people in the pews.
Chances are your members will have to answer more questions
than they have to ask at the end of a visitor’s experience. Church searchers have a lot they want to know about what your faith
family believes and how you behave. If they’ve been using our resources,
they’ll have some very good and pointed questions to ask you – so, be prepared!
For example, check out these Six
Must-Ask First Visit Questions for church searchers to help you get a great
head start on preparing your congregation for your inquisitive guests.
But, there’s a last piece to the puzzle – what do you say
beyond “Goodbye?” How does a member help a visitor leave feeling genuinely
welcomed, engaged, accepted, connected, and invited back? Well, sometimes, the
secret is not in what you say, but in what you don’t say. There are, in fact, a
few questions that you should NEVER
ask a church visitor.
For example, these three questions are pretty aggressive and
a typical church searcher would find them to be just too pushy for a first
encounter:
1.
Have you been saved (or, Are you born again)?
How much more intimidating could you be? Unchurched searchers will
either have no idea what you mean, or will be so terrified of giving a wrong
answer that they’ll run screaming from you! And, who could blame them? If they
say, “Yes,” they run the risk of being swallowed up into some unknown frenzy of
religious ritualism. If they say, “No,” they run the greater risk of being
shunned. So, what’s left – “I don’t know?” Don’t go there.
2.
Would you like us to pray for you?
Yes, we know that’s what churches do – and should do – but to an inexperienced
visitor, that sounds as though you believe they’ve got some kind of horrible
affliction that needs heavenly intervention. Most people want to be prayed for,
but few want to be perceived by a stranger as needing prayer.
3.
Are you coming back? Don’t put them on the spot like that!
They probably haven’t yet decided if their experience warrants a second visit,
so don’t push them too hard. By all means express your desire to see them again
– “I hope you’ll come back and see us again.” If the visitor’s experience has
been good, and the invitation is sincere, you’ll never have to ask this
question.
So, if those kinds of questions are off limits, what’s left to talk about? A lot, really. In next Thursday’s blog, How to Open Opportunities with Closing Conversations, Reba Collins suggests several great ways to close the hospitality loop on a high note, sending your visitors out with as much care as they got when you received them.
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