The
7 Secrets of Church Communication that Works
Nobody Understands Religious
Babble
by William Cowles
“The heart of the wise makes his
speech judicious and adds persuasiveness to his lips.” Proverbs 16:23
Can the people in your pews accurately and clearly
define the following bolded terms to someone who’s never or seldom been to
church?
“Proclaim
the Gospel every day.” “Celebrate
the Eucharist.” “Meet us in the Narthex.” “Christ’s resurrection redeemed your sins.” “Advent/Lent/Epiphany/Pentecost
is coming!” “Place your offering on
the altar in the chancel.” “Accept the grace of the Holy Trinity.” “Righteousness
is the mantle of true disciples.” “Join us in reading from the
Psalter.” “Lift your concerns in intercessory prayer.”
Maybe you think you’ve got a room full of lifelong,
experienced, faithful, sit-in-the-same pew-every-Sunday-except-on-game-day
Christians out there. But we all know the latest and greatest studies tell us
otherwise.
Still, it doesn’t really matter how many years someone’s
attended church because the majority of Christians haven’t had a religious
education beyond a confirmation class. Even the most practiced among us can get
confused by scriptural, liturgical, and theological terminology. (See what I mean?)
People who are still trying to figure out what church is
all about will shut down in a heartbeat when you pummel them with terms such as
Eucharist, justification, and narthex.
Not because they reject the terms or the beliefs, but because they don’t know
what you’re talking about. It’s all babble to them – lots of noise; no meaning.
Church terms and religious-speak limit understanding. That
limits faith growth, and that does not equip people for effective discipleship.
I’ve heard in sermons and read in newsletters terms and
language that would make even seminary students throw up their hands in supplication. (There’s another one!) When
a church doesn’t communicate clearly, the searcher simply walks away confused.
In a previous blog, Coming to Terms with Church Terms,
I offered a list of the Top 12
Most-Needing-To-Be-Replaced Church Terms, and urged church communicators to
adopt a more user-friendly style. Many have and are enjoying the renewed
interest of unchurched people who find common ground with church leaders
because of their mutual use and understanding of common language.
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