Writing the Words that People Will Read

Each week, we discover resources that can help church searchers and church leaders find common ground between being a good church and a good church choice. Sometimes, we highlight these resources in our Thursday blogs, but once a week doesn’t keep up with all the resources that we could share. So we’ve decided to make Tuesdays our “Share Day.” Each Tuesday we’ll share one or two additional resources on issues and problems church searchers and church leaders face in connecting with each other in spiritually healthy and meaningful ways.

Want to engage more people in the life of your church? It starts with the first words you write.

Want to know if a church is engaging people effectively for spiritual growth? It all starts with the first words you read.

Last week’s blog was for church leaders about the right way to ask people to volunteer in ministry. But, far too often, church searchers and church folks disengage from anything a church says long before anyone asks for volunteers. The disconnect occurs the minute someone reads a Website, a bulletin, an email, or any other piece of written communication. 

Without knowing it, many pastors and church leaders whittle away at their effectiveness in leading people toward spiritual maturity and a growing relationship with God because of what they write. 

Subconsciously, many church searchers and church folk screen and dismiss growth opportunities or leave a “church” experience feeling uninspired, unfulfilled, underwhelmed, overwhelmed, unsupported, or misunderstood because church leaders haven’t communicated with them in mind. 

Pastor and prolific writer, Carey Nieuwhof gives three helpful tips for writing engaging messages in his blog, How To Write Things the People You Lead Actually Want to Read.

Read it and then see if you’ve been engaged.