Generous Giving – It’s In the WHY, Not the HOW

by William Cowles  

We receive a lot of church newsletters and many of them, particularly as they start their stretch runs to the end of the year, are ramping up their giving appeals.

With few exceptions, their pitches are couched in “how to” terms, such as the example here (church identity removed). This appeal appears in various forms every week and this church is good about reporting its giving results, even when they are consistently below their budget need. But, if they have to repeat it every week – it’s not working.

So, here’s our gift to share with all churches everywhere that have ever needed to ask for more giving:

Instead of hammering “3 easy WAYS to give,” share“3 powerful REASONS to give."

People are smart. They know “HOW to give” – what they need is a reason “WHY to give.”
  

That ought to be easy for you churches that are actively discipling in your communities, because you can see growth and life change all around you. People (givers) want to know RESULTS. What does the money do to make some part of the world better? Who does it help? What more can be achieved with more giving?

This is an easy first step in building a culture of generosity in your church. Try it – you’ll like it!